About RackID
RackID is the only Australian owned and operated ‘Warehouse Identification Specialist’ that now has a global presence launching operations in the European market in 2023.
Our staff combine over 40 years of transport, distribution and logistics experience to find a ‘Solution that Sticks’ for your warehouse. Read below to find out more about our company and the timeline of which RackID rose to the position of market leader within the industry.
2012
Peter Stuckenschmidt started RackID in 2012, when he identified a gap in the industry, after unsuccessfully trying to find a company that could customize warehousing identification solutions to meet his needs. From Nested Location Cards to End of Aisle signage to Floor Identification, RackID was the first to form these concepts and bring them to market.
2014
RackID procured a nationwide contract with Linfox, providing solutions for ADF (Australian Defence Force), as well as other well known clients such as Mercedes-Benz, Toll Logistics and Woolworths
2015
RackID moved into its first purpose build premises. Demand continued to increase for turnkey solutions in the industry.
2017
RackID doubles the size of its base of operations, pioneering the industry again with the introduction of the Australian made anodized Floor Location ID’s
2018
RackID once again doubles the size of its operation, adding a 2nd state of the art flatbed printer. This capability meant RackID was able to produce fully custom designed signage up to 2.4m for clients in house.
2020
RackID added a Digital Printer/Plotter to the equipment list. This allowed RackID to add more products to the product range including, anti-slip floor stickers, window stickers and vinyl location labels. RackID also added a commercial size laminator to our line-up, giving clients peace of mind when procuring solutions that are exposed to the weather.
2022
RackID remains the leader in providing turnkey solutions to the warehousing, distribution and logistics industry.
With over 4000+ completed projects, in all major cities across Australia and Internationally, you know you’re in trusted hands.
2023
RackID EU Launch.
MEET THE AUSTRALIAN TEAM
Peter Stuckenschmidt
Founder-Managing Director
With over 30 years of experience in the warehouse industry, and a masters degree in Engineering, Peter has worked with the biggest names in the logistics industry in project management and the design and implementation of large Distribution Centres Australia wide.
Liam Stuckenschmidt
General Manager
Liam is one of our most experienced employees at Rack ID. He has been working with us since its inception, learning everything about the business from sales all the way through to production and project management. He joined full time after completing his B.Com degree and has never looked back.
Rohini Sujith Menon
Sales Account Manager
Rohini holds a Master’s in Commerce and brings a diverse skill set in estimating, quoting, project management, customer service, and database management. With extensive experience across Australia, India, and the UAE, she has successfully managed the seamless installation of projects from inception to completion. Rohini is committed to delivering exceptional service and continues to make a significant contribution to both our team and clients.
Ashlee Donohue
Sales Administrator
Ashlee utilises her extensive sales experience and exceptional customer service to ensure every client finds the ideal solution. With a broad sales background, she has seamlessly transitioned her skills into her role as RackID's Sales Administrator, where she excels in providing precise and tailored quotes for warehouse identification projects.
Jack Clark
Production & Installation Specialist
Jack has been with the company since 2016. Jack has been at the forefront of most of our installations both in Australia and overseas. Jack undertakes all roles in production and still does installations when required.
Eddie Plaskur
Production Manager
Eddie has worked in the manufacturing and warehousing industry for many years and joined the company in 2021. Eddie liaises closely with Sales and Operations to ensure production and delivery targets are met.
Stefan Zipkas
Solution Specialist
Introducing Stefan, who joined our team in 2023, bringing a wealth of experience from diverse industries, including a strong background in government work. With a keen eye for detail and a commitment to excellence, Stefan plays a pivotal role in liaising closely with clients, operations, and sales teams to ensure seamless coordination and top-tier service delivery.
MEET THE EUROPEAN TEAM
Thomas Yamada Kolde
EU Manager
Thomas has worked in Australia at rackID and has aquired a good understanding of our products and services.
With a variety of industry experiences, Thomas will lead our European expansion.
Panagiotis Soukaras
Business Development Representative
With experience in warehouse logistics, tech, telecom, and energy sales, Panagiotis Soukaras (Pana) has a strong background in business development and warehouse optimisation. Having also launched his own startup, he now focuses on driving RackID’s growth across Europe, bringing strategic insight and industry expertise to the team.